A CREATIVE COLLECTIVE DEDICATED TO
TRANSFORMING THE BUILT WORLD THROUGH THE POWER OF STRATEGIC DESIGN
Founded in 2017 by architect and creative thinker Michel Lauzon, LAAB [Laboratory of Applied Architecture & Brandscaping] provides a novel approach to architecture, interior and urban design – by focusing on STRATEGIC DESIGN to create enduring value and collective resonance. The common thread in all LAAB endeavors is a client impetus to innovate: as such, our team typically tackles challenges whose resolution requires applied creativity and out-of-the box thinking.
Its creative task-force services audacious owners, developers, brands, tenants and any organization that manage, develop and deliver built environments of all types and scales – and who seek to have greater resonance with their constituents and their communities.
"LAAB is a response to a changing world: «Business As Usual» and incremental mindsets have proven insufficient for real estate to remain resilient in face of volatile environments. And up to now, fundamental drivers such as climate change, health & well-being and social inclusion have mostly been disregarded. Our creative collective can help real estate achieve more, while generating positive impacts and expending less resources.
LAAB is the harbinger of a new paradigm in design for upcoming generations."
- Michel Lauzon, President x CEO
IN THE SPOTLIGHT
Below is a curated sampling of case studies, project highlights, noteworthy items, miscellaneous findings and breaking news from LAAB.
To browse more project showcases and dive into our body of work, click below:
THE ADVENT OF STRATEGIC DESIGN
STRATEGIC DESIGN is a powerful convergence of Strategic Consulting and Design Thinking, resulting in a compelling and agile service experience. Honed by 25 years of landmark buildings/ensembles, working with leading brands and solving complex urban projects locally and abroad, LAAB integrates informed insights with business acumen and top-level design proficiency to generate a potent formula for success. LAAB innovates by customizing its service offering around your needs and drivers, while anticipating your strategic imperatives. STRATEGIC DESIGN eliminates the guesswork of more conventional and intuitive approaches and ensures optimal alignment between business objectives and design solutions.
Our EXPERTISE HANDPRINT revolves around 5 areas of applied design investigation that specifically
address your project “pain points” and respond to a wide array of real estate needs :