Artopex Experience Centre†
location: Montreal & Quebec City, Canada
client: Artopex inc.
† Project designed & directed by Michel Lauzon as Chief Creative Officer &Senior Partner at Lemay
Capture the essence and brand DNA of Quebecois furniture maker Artopex and translate it into a compelling and sought-after furniture showroom located in the 3 underground levels of a heritage bank building on famous St-James Street in Old Montreal.
From a dramatic double-height lobby featuring an expansive opening to lower levels and an animated “pixel” marquee, the customer path starts from street level and journeys into the bowels of the former Bank, following a visual storyline derived from the Quebec landscape and deployed on the 3 levels of space’s surfaces.
BRANDSCAPING, EXPERIENCE DESIGN
Finalist, FX International Interior Design Awards, 2015
Asia Pacific Interior Design Awards for Elite, Best Design in Europe and the Americas.
Selected Press Release
Photos courtesy of Artopex