Artopex Experience Centre

location: Montreal & Quebec City, Canada

client: Artopex inc.

† Project designed & directed by Michel Lauzon as Chief Creative Officer &Senior Partner at Lemay

The Challenge

Capture the essence and brand DNA of Quebecois furniture maker Artopex and translate it into a compelling and sought-after furniture showroom located in the 3 underground levels of a heritage bank building on famous St-James Street in Old Montreal.

The Response

From a dramatic double-height lobby featuring an expansive opening to lower levels and an animated “pixel” marquee, the customer path starts from street level and journeys into the bowels of the former Bank, following a visual storyline derived from the Quebec landscape and deployed on the 3 levels of space’s surfaces.

Expertise(s)

BRANDSCAPING, EXPERIENCE DESIGN

Market(s)

Distinctions

Finalist, FX International Interior Design Awards, 2015

Grand Prix du Design 2013, Showroom Category

Asia Pacific Interior Design Awards for Elite, Best Design in Europe and the Americas.

Selected Press Release

Photos courtesy of Artopex

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682 WILLIAM | SUITE 100

MONTREAL | QUEBEC | CANADA

H3C 1N9

T. 514.898.4596

INFO@LAABCOLLECTIVE.COM

© 2020 LAAB inc.

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