For their new Montreal offices located in the We Work of 1010 Ste-Catherine West, Cossette wanted to create an unclassifiable, mysterious conversation piece that would serve as a gathering space and also express their brand DNA in a memorable way. The personalization of the West Wing “third space” called for a striking gesture, a statement that would embody Cossette's spirit while allowing for informal collaboration and creative exchanges between coworkers.

The design team decided to focus on a simple and iconic figure of the “brasserie” theme:  the aluminum beer can and the infamous "24-pack". The resulting object’s specular finish is inspired by the brasserie restaurant mirror surfaces, which magnify the liveliness of these social spaces. The singular 24 mirror-like vertical cylinders propose a playful visual distortion of the users as well as a celebration of the surrounding buzz and activity in the space. The unexpected presence of a mysterious and monolithic object in the center of the room generates a layout that creates effective subspaces specific to targeted modes of occupation and collaboration by the users.