M9 Residential Complex°

location: Montreal, Canada

client: DevMcGill inc.

° Project co-designed as Senior Partner of Lauzon Pelland (NOMADE)

The Challenge

Implant an ambitious high-density housing development at the edge of the gritty tech offices neighborhood of Cité du Multimedia, next to the former elevated Bonaventure Expressway. To ensure success, create a true destination to attract audacious next generation buyers, trend-setters and micro-condo lovers.

The Response

To achieve a critical and market success such as M9, a true destination-making toolkit had to be deployed: signature yet affordable architecture, luminous look and feel, varied typology mixes, sophisticated phasing scheme, strong brand conveyed through a bold color scheme and innovative interiors. In the end, the City even lowered the highway.

Expertise(s)

DESIGN INNOVATION

Market(s)

Distinctions

Prix Intérieurs | Ferdie 2009

Grand Prix, Concours Design Commerces 2008, catégorie intégration urbaine

Selected Press Release

Photos by David Boyer photographe

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682 WILLIAM | SUITE 100

MONTREAL | QUEBEC | CANADA

H3C 1N9

T. 514.898.4596

INFO@LAABCOLLECTIVE.COM

© 2020 LAAB inc.

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