Ubisoft Montreal Studios

location: Montreal, Canada

client: Ubisoft

† Project designed & directed by Michel Lauzon as Chief Creative Officer & Senior Partner at Lemay

The Challenge

Design competition launched jointly by Ubisoft and Design Montreal to refresh and expand the Montreal Studios of the French gaming giant located in the historic Peck building in trendy Mile-End along historic Saint-Laurent boulevard. The objective was to express Ubi's unique DNA, enhance the “milieu de vie” for the workforce and propell creativity and collaboration among teams.

The Response

Winning Entry, the scheme proposes a bold story-line linking the Studios’ creative drive to Montreal’s DNA as expressed by a promenade along Saint-Laurent boulevard, from River to Mount-Royal. This is articulated as a picturesque journey inside the building, as a linear narrative exploring 6 neighborhoods, from Old Montreal through Quartier des spectacles and Mile-End, and culminating with a mountain view on the rooftop terrace.

Expertise(s)

BRANDSCAPING, ASSET REPOSITIONING, EXPERIENCE DESIGN

Market(s)

Distinctions

Winning Entry: Design Montreal Competition

Selected Press Release

Photos courtesy of Frare & Galland

Concept Sketch
Kitchenette in Chinatown district
Concept Sketch of User Journey with "districts"
Bar in Montreal Underground district
Foodtruck in Mile-Ex district
Meeting room in Chinatown district
Sketch of Mile-Ex district
Mile-Ex district streetscape
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