Honed by 25 years of landmark buildings, working with leading brands and solving complex urban projects, our design collective deploys strategic insights, business acumen and top-level design proficiency to generate a potent formula for real estate success.
PRESIDENT x CREATIVE EXECUTIVE OFFICER
ARCHITECT, URBAN DESIGNER,
MOAQ, FELLOW RAIC
President & Founder | LAAB collective
Election to RAIC College of Fellows
President & CEO | AEdifica
Vice President, Strategy & Design | AEdifica
Chief Creative Officer & Senior Partner | Lemay
Young Leader of the Year | ESG UQAM Performance Awards
Citation for Academic Excellence | ESG UQAM
President & Co-founder | NOMADE
Selected Key Achievements
E-Valley Carboneutral Industrial Complex,4000 St-Patrick, Montreal
Finalist Scheme | C40 Reinventing Cities international competition.
National Bank of Canada Head Offices, Montreal.
Winning proposal | Workplace Design, invited competition.*
Haitian National Palace, Port-au-Prince, Haiti.
Finalist proposal | Int’l architecture & urban design competition.*
Adidas Enter the Stadium Flagships.
Winning Pitch | Int'l invited competition.*
Casablanca Waterfront & Hassan II Promenade, Morocco.
Winning Entry | Int'l urban design competition.†
Lumenpulse Headquarters Montreal | Architizer A+Awards Jury Winner.†
Espace CDPQ, Montreal | Best of Canada Award, Canadian Interiors.†
Metlife Tower, Redefine a New York City Icon, New York, USA.
Winning Entry | Int'l open and anonymous competition.†
STM Stinson Transport Center, Montreal.
Multiple Awards including WAN Transport Category.†
Ubisoft Montreal Studios Workplace Design.
Winning Scheme | Design Montreal competition.†
Artopex Showrooms, Montreal & Quebec City. Grand Prix du Design.†
El-menia New City |Constantine, Algeria.
Winning Entry | Int'l invited urban design competition.†
Mount Stephen Hotel Complex, Montreal. Award of Merit, Canadian Architect.†
M9 Complex, Phases 1 & 2, Montreal |Grands Prix du Design & FERDIE Award.
Quartier des spectacles Masterplan, Montreal.
Balnea Spa, Bromont | Grands Prix Créativité Montréal.
Montreal Cultural & Administrative Complex & Symphony Orchestra.
Finalist proposal | Int'l open & anonymous architecture competition.
Quebec National Library (GBQ) | Finalist | Int'l architecture competition.
† Designed/directed as Chief Creative Officer Lemay.
* Designed/directed as President & CEO of AEdifica.
Michel Lauzon is the founder, President and Creative Executive Officer of LAAB, a design innovation collective founded in 2020.
A creative mind at the crossroads of design and real estate, Michel Lauzon has 25 years of award-wining international design experience and high-level business acumen. Michel was President and CEO of AEdifica until 2020 and as well as Chief Creative Officer & Senior Partner at Lemay (2009-2017). At the age of 29, he co-founded renowned emerging
Canadian design practice NOMADE in 1999 and led the firm as President from 2001 to 2009.
An accomplished architect and urban designer, Michel is proficient in design-driven problem-solving for complex projects in a variety of typologies and markets: mixed-use, hospitality, commercial & offices, retail, multi-unit residential, high-rises, cultural, entertainment & sports, transport, tourist destinations & themeparks, new city design and emerging niches such as creativity hubs and co-working.
This skill-set has lead him to design and deliver landmark projects in variety of cultural contexts across the globe: Canada, USA, the Caribbean, North Africa (Algeria & Morocco), Middle- and Far-East (UAE, Pakistan, India, China). He has created singular designs and memorable spaces for leading companies such as Cirque du Soleil, Ubisoft, Adidas, Bombardier and Lumenpulse.
Michel has a proven track record of design success featuring over 50 awards, landmark buildings and 12 winning competition proposals. Michel is a reputed thought leader and sought-after key note speaker on the topics of creativity, design thinking, innovation by design and Brandscaping. His work and design approach have been featured in acclaimed media such as the New York Times, Architectural Record, Canadian Architect, Domus, Azure, Frame, Dwell and Wallpaper.
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Int'l urban design competition
PROMENADE MARITIME HASSAN II
“ AN ENCHANTING URBAN SCHEME CONCEIVED IN A SUSTAINABLE AND NATURAL OUTLOOK, WITH A DYNAMIC AND ENABLING APPROACH OF THE EXISTING ASSETS. ”
“FARM FOLLOWS FICTION”,
New York City, USA
International ideas Competition, Reimagine a New York City Icon
“ IT’S EARLY YET IN THIS YOUNG YEAR, BUT WE MAY HAVE AN ENTRY FOR THE TRENDIEST DESIGN PROPOSAL OF 2016. ”
MOUNT STEPHEN HOTEL COMPLEX
World Trade Center Memorial Int’l Design Competition, New York City, USA.
“A DESIGN THAT WOULD UNIFY AND CONNECT THE SITE TO THE CITY BY TRANSFORMING THE TOWERS FOOTPRINTS INTO A METAPHOR.”