COLLECTIVE INTELLIGENCE

Honed by 25 years of landmark buildings, working with leading brands and solving complex urban projects, our design collective deploys strategic insights, business acumen and top-level design proficiency to generate a potent formula for real estate success.

PRESIDENT x CREATIVE EXECUTIVE OFFICER

MICHEL LAUZON

ARCHITECT, URBAN DESIGNER, MOAQ, MOAA, FELLOW RAIC

Career Milestones

2020          

Election to RAIC College of Fellows

2017-

President & Founder | LAAB collective

2017-2020

President & CEO | AEdifica

Vice President, Strategy & Design | AEdifica
2009-2017 

Chief Creative Officer & Senior Partner | Lemay

2005

Young Leader of the Year | ESG UQAM Performance Awards

2001

Citation for Academic Excellence | ESG UQAM

1999-2009

President & Co-founder | NOMADE

Selected Key Achievements

2020   

National Bank of Canada Head Offices, Montreal.
Winning proposal | Workplace Design, invited competition.*
2019   

Haitian National Palace, Port-au-Prince, Haiti.
Finalist proposal | Int’l architecture & urban design competition.*
2018   

Adidas Enter the Stadium Flagships.
Winning Pitch | Int'l invited competition.*
2017   

Casablanca Waterfront & Hassan II Promenade, Morocco.
Winning Entry | Int'l urban design competition.†

Lumenpulse Headquarters Montreal | Architizer A+Awards Jury Winner.†

Espace CDPQ, Montreal | Best of Canada Award, Canadian Interiors.†
2016   

Metlife Tower, Redefine a New York City Icon, New York, USA.
Winning Entry | Int'l open and anonymous competition.†
2015   

STM Stinson Transport Center, Montreal.
Multiple Awards including WAN Transport Category.†
2014   

Ubisoft Montreal Studios Workplace Design.
Winning Scheme | Design Montreal competition.†

Artopex Showrooms, Montreal & Quebec City. Grand Prix du Design.†
2013   

El-menia New City |Constantine, Algeria.
Winning Entry | Int'l invited urban design competition.†
Mount Stephen Hotel Complex, Montreal. Award of Merit, Canadian Architect.†
2009   

M9 Complex, Phases 1 & 2, Montreal |Grands Prix du Design & FERDIE Award.
2006   

Quartier des spectacles Masterplan, Montreal.
Balnea Spa, Bromont | Grands Prix Créativité Montréal.
2003  

Montreal Cultural & Administrative Complex & Symphony Orchestra.
Finalist proposal | Int'l open & anonymous architecture competition.
2001   

Quebec National Library (GBQ) | Finalist | Int'l architecture competition.

†  project designed & directed as Chief Creative Officer & Senior Partner at Lemay.

* project designed & directed as President & CEO of AEdifica.

  • Instagram - Cercle blanc
  • Vimeo - Cercle blanc
  • Twitter - Cercle blanc
  • LinkedIn - White Circle
 

Michel Lauzon is the founder, President and Creative Executive Officer of LAAB, a design innovation collective founded in 2017.
A creative mind at the crossroads of design and real estate, Michel Lauzon has 25 years of award-wining international 
design experience and high-level business acumen. Michel was President and CEO of AEdifica (2017-2020) and as well as Chief Creative Officer & Senior Partner at Lemay (2009-2017). At the age of 29, he co-founded renowned emerging 

Canadian design practice NOMADE in 1999 and led the firm as President from 2001 to 2009.

An accomplished architect and urban designer, Michel is proficient in design-driven problem-solving for complex projects in a variety of typologies and markets: mixed-use, hospitality, commercial & offices, retail, multi-unit residential, high-rises, cultural, entertainment & sports, transport, tourist destinations & themeparks, new city design and emerging niches such as creativity hubs and co-working.

This skill-set has lead him to design and deliver landmark projects in variety of cultural contexts across the globe: Canada, USA, the Caribbean, North Africa (Algeria & Morocco), Middle- and Far-East (UAE, Pakistan, India, China). He has created singular designs and memorable spaces for leading companies such as Cirque du Soleil, Ubisoft, Adidas, Bombardier and Lumenpulse.

Michel has a proven track record of design success featuring over 50 awards, landmark buildings and 12 winning competition proposals. Michel is a reputed thought leader and sought-after key note speaker on the topics of creativity, design thinking, innovation by design and Brandscaping. His work and design approach have been featured in acclaimed media such as the New York Times, Architectural Record, Canadian Architect, Domus, Azure, Frame, Dwell and Wallpaper.

 

NOTABLE QUOTES

Winning proposal
“FARM FOLLOWS FICTION”,  
New York City, USA
International ideas Competition, Reimagine a New York City Icon

EXPERTISE ECOSYSTEM

Amélie Craig

Organizational Transformation

  • Grey LinkedIn Icon

Change management and organizational transformation in complex mandates of technological change, mergers and acquisitions, new product and service offerings, facilities, crisis management, cultural changes. Identifying and combining the right elements to generate a fruitful and mobilizing transformation are the key elements of Hélix Services Conseils' approach.

Daniel Dorey

Real Estate

  • Grey LinkedIn Icon

Daniel is a leader in the real estate industry, and possesses over 30 years of experience in acquisition, integration of real estate assets and real estate corporations, as well as asset management and financial structuring. Daniel was a Senior Vice President of Canada Lands Corporation and President of Oxford Quebec, where he was involved in the acquisition of real estate assets valued at well over one billion and directly responsible for managing the real estate portfolio.

Eric Hamelin

Marketing & Communication

  • Grey LinkedIn Icon

Holder of a Bachelor's degree in Marketing and Entrepreneurship from HEC Montreal and a cumulated twenty-year career in marketing for companies such as Cirque du Soleil, Red Bull and Pharmascience, Eric has been known recently for his role as the CEO of Akufen, a digital marketing agency based in Montreal.. Leading a group of 40 employees, he has worked on more than one hundred brand marketing mandates.

 

Pierre Setlakwe

Legal and Financing

  • Grey LinkedIn Icon

Pierre is specialized in real estate law, he has solid experience in financing, sales and acquisitions, including in municipal law issues relating to zoning and urban planning. He acts for real estate developers and owners as well as institutional real estate investors, both Canadian and foreign, in all matters involving their real estate portfolios. Pierre has acquired extensive know-how in negotiating with financial institutions, whether regarding leasing, sales or real estate financing agreements and various partnership agreements.

Sebastien Weiner

Real Estate Development

  • Grey LinkedIn Icon

Sebastien Weiner co-founded Prohibition Development and serves as it’s Creative Lead and Managing Partner. Prior to starting Prohibition, Sebastien was Vice-President, Development and Business Unit Leader for Smart Centres REIT and was responsible for the East Portfolio. Previous to his work at Smart Centres, Sebastien was Director of Development for Plaza Retail REIT. Sebastien also spent 9 years managing equity investment funds specializing in large-scale real estate projects. He has played pivotal roles in some of the most iconic projects that shape the Montreal skyline.
Sebastien earned a Masters of Science (Finance) from Concordia University for his work testing the use of idiosyncratic risk in timing the markets.

682 WILLIAM | SUITE 100

MONTREAL | QUEBEC | CANADA

H3C 1N9

T. 514.898.4596

INFO@LAABCOLLECTIVE.COM

© 2020 LAAB inc.

Let's start a conversation.

  • Vimeo - Cercle blanc
  • LinkedIn - White Circle
  • Twitter - Cercle blanc
  • Instagram - Cercle blanc