ENTER THE LAAB
LAAB harnesses the power of creative thinking, compelling storytelling and
design-driven problem-solving to tame the world’s most wicked challenges and unleash every project’s hidden potential for greatness.
Be it interiors, buildings or destinations, LAAB will deploy its patented design methodology to rethink existing spaces, breathing new life into underperforming real estate. Beyond “Place-Making”, we believe in “Destination-Making”.
Our powerful approach can overhaul a building to improve overall attractivity, increase rental revenues, enhance sales per square foot, revise net to gross ratios, attract and/ or secure key tenants, increase property valuation, etc. Meanwhile, we will also reframe in a positive light both user and market perceptions concerning your asset. LAAB will pave the way to the highest and best uses for your property and achieve truly transformative repurposings and repositionings.
ASSET REPOSITIONING services & deliverables include:
- RE/POSITIONING STUDY.
- POSSIBILITIES’ EXCHANGE.
- ENHANCEMENTS PORTFOLIO REPORT.
LAAB bridges the distance between the worlds of marketing, strategy and design. We believe buildings, spaces and interiors can extend your brand presence into the physical realm and engage users, customers and citizens in a whole new immersive way.
Brandscaping aims to translate into physical and spatial terms abstract concepts such as values, beliefs and identity in order to render them perceivable and understandable on the rational, emotional and subconscious levels. The overall effect is one of heightened spatial perception leading to a memorable and meaningful experience.
Working with brand-driven leaders such as Cirque du Soleil, Ubisoft, Adidas and others, LAAB has developed a singular design proficiency in creating meaningful and evocative spaces that enhance brand equity, differentiate your value proposal and create resonance.
BRANDSCAPING services & deliverables include:
- SPATIAL BRANDBOOK
- PROJECT STORYBOARDS & NARRATIVE
- BRANDSCAPING BRIEF
LAAB is driven by design thinking and applied creativity in order to generate value for you, your users and the community. We are focused on creative problem-solving and compelling storytelling to propell your ventures.
LAAB services owners, developers, brands, tenants and any organizations that manage, develop and deliver built environments, of all types and scales. The common thread in all our endeavours is an impetus to innovate and enhance competitive advantage in a crowded market: LAAB typically tackles challenges whose resolution requires a high degree of creativity and out-of-the box thinking.
Our creative process bridges the gap between urban design, architecture, interiors and landscape to deliver integral value proposals and award-winning design.
DESIGN INNOVATION services include:
- CONCEPT, DESIGN BRIEFS & DESIGN DEVELOPMENT
- URBAN MASTERPLANNING
- ARTISTIC & CREATIVE DIRECTION
- RETAIL MASTERPLANNING & THEMEPARKING
Why only design the building when you can create a lasting impression by scripting the whole experience from arrival to exit - and beyond?
Experience Design is the last frontier of design, harnessing the toolkits of brandscaping, user experience and design thinking. Drawing on psychology, sociology and anthropology, experience design is also a spectacle, spanning the visceral, emotional and cognitive bandwidths in order to create an enduring and transformative experience. This immersive approach is applicable to any built environment: museums, showrooms, retail destinations, theme parks - even hospitals, are prime targets for experience design.
EXPERIENCE DESIGN services include:
- USER EXPERIENCE STUDY & AUDIT
- STORYBOARDING & SKETCHBOOKING
- THEMING & SCENARIO BUILDING
- SIMULATION AND A/B TESTING
THINK-TANK & INCUBATOR
The LAAB promise is to deliver the simple answers to your complex projects. Sometimes, the challenge is so wicked, our mission is to help define the question and frame the problem.
Greenfield, Brownfield or Blue Sky: LAAB has the skillset to tame complexity and provide to formula for deep project success. Be it sites, buildings or spaces: we will create more value with fewer resources. We will invent, prototype and model your new ventures and help you to create today the leading edge spaces of tomorrow - all the while having a great time doing it - together.
THINK-TANK & INCUBATOR services and deliverables include:
- PRE-CONCEPTS & PRE-FEASIBILITY
- BUSINESS PLAN & PRO FORMA.
- PATENTS, IP & COPYRIGHTS.