LAAB DESIGNS FIRST PHYSICAL STORES FOR DIGITAL NATIVE AND DISRUPTOR COZEY
We're delighted to unveil the first "experiential pop-up" at Stackt Market Toronto!
LAAB is helping Canadian digital native furniture company Cozey to break out into the physical retail world with new experience centres and stores. The first iteration will be a micro pop-up experience in Toronto's famed Stackt Market. (see above).
Our strategic design team is currently crafting an innovative retail experience from the ground up with the Cozey team, to be deployed in upcoming experience centres in leading urban centres. The new physical stores will break with retail conventions and help usher in new paradigms for seamlessly merging the online and instore consumer experience. Forget multi-, omni-channels: this beyond channels!
The Stackt pop-up is a temporary gig - so stay tuned for more out-of-the-box brick and mortar news from LAAB to come in the fall of 2023!
"This is a great proof of concept for our brandcaping and experience design services, which help us craft compelling designs and highly performing retail environments." - LAAB founder Michel Lauzon
Projet in collaboration with leading Canadian agency Cossette.