University of Montreal Campus Renewal†
location: Montreal, Canada
client: Université de Montréal
†Designed/directed by MLauzon Chief Creative Officer Lemay
In collaboration with Claude Cormier & WAA+
The Challenge
Reposition the existing aging mountain Campus to better embody the University’s stated values of sustainability, active lifestyles and enhanced quality of life of its constituents, to increase its brand equity and its attractivity to the next generations of students.
Expertise(s)
ASSET REPOSITIONING, BRANDSCAPING
Market(s)
The Response
The masterplan proposes extensive greening and removal of all surface parking, a new linear park as pedestrian spine linking faculty buildings, revamping of the entrance tunnel with a new atrium and creation of a new entrance plaza. The whole complex is branded with an easily identifiable visual, lighting and landscape signature.
