Mumbaï International Creativity Centre (MICC)°

location: Mumbaï, India

client: Essel Group inc.

° Project designed & directed as Senior Partner of Lauzon Pelland (NOMADE)

The Challenge

Create a new 10-million visitor themepark based on Indian culture with Creativity as the main theme. The land is a 362-hectare parcel of Gorai peninsula in Mumbai and features protected mangrove forest, existing Water- and Amusement Parks, as well as the Global Pagoda, the largest Buddhist pilgrimage site in India. The goal is to integrate 10 000-hotel rooms, 2000-seat theater venue, 2000 high-end housing units, a retail & lifestyle district and related facilities into a cohesive mixed-use ensemble.

Expertise(s)

BRANDSCAPING, EXPERIENCE DESIGN

Market(s)

The Response

The masterplan is based on the Spiral - a universal sign of creativity and renewal as well as a prevalent figure in Indian symbolism.This ingenious system organizes the site in a North-South alignment of 4 loops, surrounded by a sinuous pedestrian promenade flanked by a mountain-like skyline of hotels and housing towers as well as monorail system. The successive loops comprise Pagoda & Amusement/Waterpark, Creativity Themepark, retail & lifestyle and residential.

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682 WILLIAM | SUITE 100

MONTREAL | QUEBEC | CANADA

H3C 1N9

T. 514.898.4596

INFO@LAABCOLLECTIVE.COM

© 2020 LAAB inc.

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