Mumbaï International Creativity Centre (MICC)°

location: Mumbaï, India

client: Essel Group inc.

° Project designed & directed as Senior Partner of Lauzon Pelland (NOMADE)

The Challenge

Create a new 10-million visitor themepark based on Indian culture with Creativity as the main theme. The land is a 362-hectare parcel of Gorai peninsula in Mumbai and features protected mangrove forest, existing Water- and Amusement Parks, as well as the Global Pagoda, the largest Buddhist pilgrimage site in India. The goal is to integrate 10 000-hotel rooms, 2000-seat theater venue, 2000 high-end housing units, a retail & lifestyle district and related facilities into a cohesive mixed-use ensemble.

Expertise(s)

BRANDSCAPING, EXPERIENCE DESIGN

Market(s)

The Response

The masterplan is based on the Spiral - a universal sign of creativity and renewal as well as a prevalent figure in Indian symbolism.This ingenious system organizes the site in a North-South alignment of 4 loops, surrounded by a sinuous pedestrian promenade flanked by a mountain-like skyline of hotels and housing towers as well as monorail system. The successive loops comprise Pagoda & Amusement/Waterpark, Creativity Themepark, retail & lifestyle and residential.

Concept Sketch of Themepark
press to zoom
Masterplan of MICC ensemble
press to zoom
Concept Plan Sketch of ensemble featuring double helix figure
press to zoom
Axonometric of double helix figure and program components
press to zoom
Concept Sketch of Well of Inspiration at the center of the Themepark
press to zoom
Theater & Wellness Node
press to zoom
Aerial view of ensemble towards North, with Global Pagoda in foreground
press to zoom
Aerial view featuring Global Pagoda and MICC themepark Nodes
press to zoom
Aerial view of MICC Themepark with Well of Inspiration in center
press to zoom
1/2